Starburst to Release Limited-Edition ‘All Pink’ Packs

Starburst said Tuesday that it will release limited-edition packs of “All Pink” fruit chews, catering to fans’ devotion to the strawberry candies long expressed on social media and elsewhere.

The all-pink packs, available in a single stick for $0.99 and a larger bag for $3.19, will be available in April for a limited time at retailers including Walmart, Target, Kroger, Walgreens, H-EB, Meijer and Amazon.

“While everyone has a favorite flavor or color of Starburst, pink has always risen to the top for our fans,” said Michelle Green, a spokesperson for Starburst. “From memes about relationships to sharing photos of excitement when getting a pink Starburst, over half of all references to Starburst on social media are about pink Starburst.”

Starburst’s FaveReds, a mixture of red and pink chews, have been on the shelves since 2008. But part pink wasn’t enough, Green said. The people wanted all pink.

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SOURCE: USA Today, Josh Hafner