Tim Tebow seems to have hit a home run with his latest book which has landed on multiple best-sellers lists.
The Heisman Trophy winning NFL quarterback-turned-professional baseball hopeful is proving that he is more than just an athlete with his second book, Shaken: Discovering Your True Identity in the Midst of Life’s Storms. Now, Tebow’s book is a best-seller on The New York Times, USA Today, The Wall Street Journal and Publisher’s Weekly best-sellers lists.
The Publisher’s Weekly best-sellers list revealed that Tebow’s book was the sixth most sold on the religion nonfiction list.
“As a football analyst for ESPN’s SEC Nation and having just signed with the New York Mets this fall, Tebow’s high profile certainly helped the book out of the gate. Further, WaterBrook’s marketing plan included hiring a launch team which used social media to share videos of Tebow, teasers of book chapters, and reviews,” Publisher’s Weekly surmised.
“Sales were also driven by an aggressive pre-order campaign and promotions through WaterBrook/Multnomah and Penguin Random House-owned media, email lists, and social media. The publisher also partnered with the care package company FanJoy to sell boxes including a hardcover copy of Shaken, a T-shirt, leather wrap bracelet, and notebook. Lastly, author Clayton Jennings created a spoken word video about Shaken that has more than 600,000 views.”
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SOURCE: The Christian Post