3 Alternatives to Starbucks’ #Racetogether Campaign

Larenda Myres holds an iced coffee drink with a "Race Together" sticker on it at a Starbucks store in Seattle, Wednesday, March 18, 2015. Starbucks CEO Howard Schultz announced earlier in the day at the company's annual shareholder meeting that participating baristas at stores in the U.S. will be putting the stickers on cups and also writing the words "#RaceTogether" for customers in an effort to raise awareness and discussion of race relations. (AP Photo/Ted S. Warren)
Larenda Myres holds an iced coffee drink with a “Race Together” sticker on it at a Starbucks store in Seattle, Wednesday, March 18, 2015. Starbucks CEO Howard Schultz announced earlier in the day at the company’s annual shareholder meeting that participating baristas at stores in the U.S. will be putting the stickers on cups and also writing the words “#RaceTogether” for customers in an effort to raise awareness and discussion of race relations. (AP Photo/Ted S. Warren)

Espresso makes you hyper. When you’re hyper you sometimes make rash decisions. When you make rash decisions you usually regret it. Starbucks CEO Howard Schultz evidently chugged a Venti-five-shot-double-pump-skinny-vanilla-latte on Monday before announcing Starbucks’ new “RaceTogether” public relations stunt. As he describes it, the über-”progressive” head of the multi-billion dollar corporate mega-giant that brews mediocre coffee by the silo full and whose leadership is almost exclusively white – hopes to “start a discussion” about American race relations. (I’m pretty sure that discussion has been ongoing for a couple centuries, but, hey, I was wrong that one time about that other thing.)

The way I understand it is that when you unsuspectingly wander into any of your 12 local Starbucks, your official Starbucks barista will write “RaceTogether” with his official Starbucks Sharpie on the side of your official Starbucks cup and then, as you try to avoid eye contact and grab your Splenda and 2% on the way out the door while formulating an excuse for why you’re already late to work, he’ll ask you if you’d like to have a discussion about race.

Bad idea? The cost of white privilege? I don’t know. Maybe it’s just how I’m wired, but I kind of relish the opportunity to explain to a bearded, ghost white, heavily pierced and tatted 29-year-old aspiring LGBTOMGWTFBBQ Gender Studies professional that the whole “Hands up Don’t Shoot™” meme was a cultural Marxist hoax rooted in, as are all things “progressive,” a bunch of pretend stuff.

Anyway, the stunt has backfired magnificently. It’s had the exceptionally rare outcome of bringing together conservatives, “progressives” and people of every race, color and creed to universally mock Schultz and Starbucks corporate and resolve, perhaps for the first time, to use the drive-thru.

Maybe that was the plan all along.

This, of course, is just more empty, liberal, feel-good hashtag activism designed to endear a detached corporate giant to today’s easily-led-astray millennial (and younger) generation and to make people who otherwise don’t do squat feel like they’re doing something meaningful. Conforming to “non-conformity” feels good. It’s all the rage. Starbucks is playing it up. It’s a commercial PR ploy – a business calculation that missed the mark by a Mississippi mile. Honestly, I actually feel bad for the young people who work there. It’s got to be embarrassing. In my experience, and all joking aside, most Starbucks employees are very nice and hardworking folks.

Even still, since Starbucks has already taken the plunge, let’s go with it. While the idea of “a national discussion on race relations” is worn, if we’re going to be forced into it while trying to wash down our rubbery, microwaved-to-900 °F sausage-egg sandwich, then the whole #RaceTogether refrain is overly broad and lacking in substance. Let’s drill down some. Here are three alternatives I’d like to see scribbled on my cup:

#FactsMatter

Veteran journalist and professional blogger Robert Stacy McCain suggested this one. “There is a world of difference between (a) calling attention to legitimate grievances and (b) dishonestly exploiting those grievances.”

You listening, Starbucks?

Speaking of dishonest exploitation, and as reluctantly admitted to by the Washington Post’s very liberal Jonathan Capehart, two “must-read investigations” released by the Justice Department on the officer shooting of 18-year-old Michael Brown in Ferguson, Missouri, “forced” him “to deal with two uncomfortable truths: Brown never surrendered with his hands up, and Wilson was justified in shooting Brown.” Moreover, said Capehart, “Brown fought with the officer and tried to take his gun. And the popular hands-up storyline, which isn’t corroborated by ballistic and DNA evidence and multiple witness statements” was a total fraud perpetrated by race-baiting hucksters like Al Sharpton, Barack Obama, Eric Holder, Capehart’s fellow liberal media agitators and everyone else who stands to gain by fanning the flames of racial division.

Here’s another fact that matters. Let’s #RaceTogether and grieve the tragic reality that 93 percent of blacks murdered in America are murdered by other blacks. I, for one, believe that #AllLivesMatter, whether they’re tragically taken in self-defense by a white cop, or brutally taken over disputed drug territory by a black gang-banger.

#BlackBabiesMatter

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SOURCE: World Net Daily – Matt Barber